◆ WRITING

Teardowns,platform watch,build-alongs

Ecommerce teardowns, platform watch and build-alongs. Fifteen years building and auditing ecommerce, written up in public.

AllEcommercePlatformBuild-alongAIWeekly

◆ FEATURED

How AI demand forecasting reduces ecommerce stockouts✦AI generated
AI & AUTOMATION

How AI demand forecasting reduces ecommerce stockouts

Spreadsheets miss the signals that predict what sells. What AI forecasting changes, the stockout and overstock numbers it moves, and the Shopify tools that do it.

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◆ LATEST

The StyleSmuggler Magento zero-day: how it works and how to check your store✦AI generated
PLATFORM WATCH

The StyleSmuggler Magento zero-day: how it works and how to check your store

It backdoored a fully patched store through a payment-reminder email. How to tell if yours is infected, and the layered defence patching can't give.

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Fractional CTO, interim CTO, or lead developer: which one you need✦AI generated
LEADERSHIP

Fractional CTO, interim CTO, or lead developer: which one you need

Three titles, one expensive confusion. The real 2026 UK day rates, a plain decision framework, and the mis-hire that bills three to four times over.

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What an ecommerce replatform actually costs in the UK in 2026✦AI generated
ECOMMERCE TEARDOWN

What an ecommerce replatform actually costs in the UK in 2026

Two agencies can quote the same migration five-fold apart. Where the money actually goes, the drivers that move it, and how to sanity-check a price.

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How to make a Shopify store citable by ChatGPT and Perplexity✦AI generated
BUILD-ALONG

How to make a Shopify store citable by ChatGPT and Perplexity

Being recommended by AI assistants is a data-hygiene job, not a marketing one. The crawler settings, product schema and reviews that make a store legible.

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